Branding Services
How do you present yourself to the world?
A cohesive, carefully considered brand is vital to the success of your sales efforts, recruitment campaigns, and market position. First impressions matter, and a well-designed brand has the power to influence how a prospective customer, employee, or partner perceives your company.
We handle all aspects of brand development, whether you’re starting a new business from the ground up or reimagining how you present yourself. Through a curious, learning-based approach, we craft brand identities that reflect both the quality of your work and a deep understanding of your industry.
Services We Provide
Our branding process begins, well, at the very beginning—uncovering and documenting the traits that influence your brand’s entire identity. But first, we must dive into your market and competitors so we can see what we’re up against. By identifying your brand attributes and defining the voice and personality of you present yourself to the world, we’re able to use those elements as the guiding star for all visual identity development.
Your logo is the most distinctive representation of your brand, appearing across all touchpoints and materials. It should be flexible and distinct, whether it’s appearing on a hardhat or integrated into a written document. And, most importantly, it should reflect your brand attributes authentically and unquestionably. Our logo design process typically presents several concepts and explorations for visual direction, ultimately culminating into a final logo that can used across any application.
While your logo can do a lot of heavy lifting, a brand identity is not complete with a visual design system that supports a cohesive look and feel across all applications. We design all the visual aspects that bring your brand to life—the typography systems, color palette, design elements, iconography, infographic styles, and imagery guidelines. We provide brand guidelines that bring clarity to the system, enabling scalability for all design efforts, whether you have an in-house marketing team or partner with outside creative talent.
Coming up with a new brand name or thinking of ways to refresh or condense what you already have can be the most challenging part of a branding project. By combining a deep dive into your industry and competitors with a wide breadth of inspiration and knowledge from other domains, we help you hone in on a brand name and/or tagline that resonates and stands the test of time.
Mary-Ann is hands down the best contractor I've used throughout my marketing career. She has the ability to collaborate on a vision, finding ways to improve the output and make the end result work even harder for her client and the end consumer.
— Tracy O'Brien, Chief Marketing Officer at Turner Mining Group
I can't say enough about the quality of the work that Mary-Ann did in creating my website. She was able to take my very rough ideas and concepts and turn it into reality that was better than I was originally thinking. She exceeded all expectations! I would not hesitate to use her again in the future should the need arise.
— Les Strickland, Owner at Strickland Industries
Why should you work with us?
Because of our customer service approach.
Customer service is in our blood—our approach is all about providing the highest quality service with hands-on support.
Because we keep you in the loop.
The last thing we want is for a client to be kept in the dark and surprised at the end with a result they didn’t want.
Because we’re constantly learning.
The learning process never stops, and we don’t outsource our thinking or creative skills to AI.
