Analytics Services
How do customers find you? What do you do with that information?
Most businesses may have analytics installed on their website, so they can see page views, traffic data, and maybe even conversion rates (if those are even set up.) But raw data doesn’t tell you what to do next. Are you making marketing decisions based on actual performance, or are you throwing tactics at the wall and seeing what sticks?
We help turn your website data into actionable strategy. From initial analytics setup to ongoing monthly reporting and planning, we synthesize what’s happening across your web and social channels and translate that data into concrete steps to support your business goals. Whether you’re looking to increase website traffic, improve conversions, build brand awareness, or simply understand your audience better, we can help you make sense of the data.
Services We Provide
We can set up the technical foundation by setting up a Google Analytics account, configuring goal tracking, implementing event tracking, and ensuring your data is accurate and complete. If you already have analytics installed, we can audit your existing setup and identify gaps or misconfigured tracking that may be skewing your data.
Every month, we review analytics across all marketing channels and create a clear, prioritized action plan. These aren’t vague recommendations like “create more content”. We identify and document specific opportunities based on your data, like which website pages need optimization, which traffic sources to invest more in, what and content gaps exist. Each action plan includes concrete next steps backed by strategic rationale.
Your website and CRM should talk to each other. We integrate your website with your CRM software to create more efficient sales pipelines and support broader marketing efforts. Whether you’re using Hubspot, Salesforce, Brevo, or another platform, we build the connections that help eliminate manual data entry.
Mary-Ann is hands down the best contractor I've used throughout my marketing career. She has the ability to collaborate on a vision, finding ways to improve the output and make the end result work even harder for her client and the end consumer.
— Tracy O'Brien, Chief Marketing Officer at Turner Mining Group
Why should you work with us?
Because of our customer service approach.
Customer service is in our blood—our approach is all about providing the highest quality service with hands-on support.
Because we keep you in the loop.
The last thing we want is for a client to be kept in the dark and surprised at the end with a result they didn’t want.
Because we’re constantly learning.
The learning process never stops, and we don’t outsource our thinking or creative skills to AI.
