Tri Mor is a leading concrete, earthwork, and utilities contractor based in Northeast Ohio. The company provides a range of services including slip-form concrete, slip-form curb and gutter installation, concrete placement and finishing, earthwork, and underground utilities.
Their previous website was outdated, lacking both relevant content and visual appeal. It failed to effectively communicate the company’s capabilities or serve as a useful tool for recruiting new talent.
Tri Mor partnered with us to design and develop a new website that reinforces their strong reputation as a leading heavy civil contractor, showcases their tight-knit culture, and provides a portfolio of work for prospective clients and employees. The new site needed to validate the company’s professionalism and breadth of work while clearly conveying its culture and values, particularly on the About Us and Careers pages.
Project Scope
- Web Design
- WordPress Development
Website
Objective
Design a visually engaging website that serves two purposes: showcase Tri Mor’s services and expertise, and function as a compelling recruitment tool.
We began the design process with the selection of a bold, chunky typeface to evoke strength and stability—key attributes of the Tri Mor brand. We developed a dark, bold, edgy aesthetic that paired the typography with a green, black, and white color palette and high-quality project imagery.
Our content strategy aimed to balance detailed project overviews with concise service descriptions, offering both clients and potential hires a clear understanding of Tri Mor’s expertise and reliability without overwhelming them. The site structure was designed to showcase the full scope of services, reinforcing that Tri Mor specializes in complex, large-scale projects, not just small residential projects.
From a recruitment standpoint, it was critical for us to show the company’s steady workload and strong culture through employee-focused messaging throughout the site. We designed the About Us and Careers pages to communicate Tri Mor’s strong values and great work environment, showing the tight-knit culture, professional development, and breadth of projects a prospective employee can expect when working there.
High-quality visuals, including drone photography and project imagery provided by the client, played a major role in elevating the site’s credibility and appeal. The Projects section acts as a visual portfolio for project bids and proposals, showcasing a wide range of project types, environments, and equipment capabilities.
Through a combination of a strategic design system, compelling written content, and strong imagery, the new website reinforces Tri Mor’s reputation as a leading heavy civil construction contractor and an attractive employer in Northeast Ohio.
We used Zykin Design to completely redesign our website. Mary-Ann is professional, easy to work with, excellent with communication and delivers your envision, plus more! She's creative and innovative to help you achieve the design you have in mind. Absolutely would recommend working with her. You will not be disappointed!
— Jackie Bragg, Executive Assistant at Tri-Mor, Corp.
