Zykin Design
How to Get Started with Social Media: A Practical Guide for B2B Businesses
As a business owner or manager, you know social media should be part of your strategy, but knowing you should be on social media and actually knowing where to start are two very different things. If you’re not a regular social media user yourself—or if you’re someone who prefers to scroll rather than post—the prospect…
Rethinking SEO: Strategies for AI-Powered Search Engines
SEO (search engine optimization) is the practice of improving your website’s visibility in search engines like Google. For years, businesses have competed for top rankings in the search results pages to drive traffic and generate leads. Strategies like keyword stuffing, backlink building, and paid ads have all been pillars of strong SEO, but with the…
7 Tips for Better Construction Photos & Videos
Strong visuals are one of the most powerful ways to tell the story of your work and company culture. High-quality imagery is essential for any brand—but you don’t necessarily need a professional photographer on-site every day to build a strong visual library. Hiring a pro can deliver a batch of polished content captured with professional…
Why Construction Companies Should Invest in Photo & Video Content
We use infrastructure every day without giving much thought to how it comes to life. The roads we drive on, the buildings we work in, the systems that deliver power and water—they all begin as complex, collaborative construction efforts. But for most people, this process remains out of sight and out of mind. Construction is…
A Strategic Approach to Construction Photography
Great on-site construction photography isn’t just about snapping pictures—it’s about capturing a company’s story with strategy and intent. From hero images to supplementary visuals for websites, we compose every shot with purpose. Whether it’s a branded hard hat, a team member walking toward a company truck, or a drone’s-eye view of the job site, every…
Working On the Business, Not Just In the Business – Q1 Retreat, 2025
Now that Zykin Design has been up and running for a few months, we’re taking time to be more intentional with how we grow—not just externally through client work, but internally through processes, systems, and strategy. We kicked off Q2 by holding our very first quarterly retreat, which gave us space to hit pause, take…
What is Audience Research and How Does it Impact Strategy?
As media continues to change, channels and spheres of influence become more fragmented, and the way that people consume content continues to evolve, understanding your audience is more important than ever. Audience research allows a marketing specialist to create strategies that truly resonate with who they want to connect with, leading to more effective engagement…
Why Content Calendars Are Essential for Social Media Success
Social media is a powerful tool for B2B companies looking to expand their reach, build trust, and generate leads. However, without a clear strategy, social media efforts can feel scattered, time-consuming, and ineffective. One of the keys to success? A well-planned content calendar. In this article, we’ll explore common social media challenges, how content calendars…
Drive Targeted Traffic with PPC Advertising
One of the most efficient ways to get your business in front of your intended audience is through PPC (pay-per-click) advertising. PPC advertising is a powerful digital marketing tool that allows businesses to promote their products and services online while only paying when their ad is clicked. With PPC, you can create various types of…
Benefits and Challenges of Using AI in Marketing
Artificial Intelligence (AI) is more than a trending topic—it’s rapidly shaping the way we live and work. Though it might sound futuristic, AI is already here, and it’s being woven into our daily lives in ways we don’t even realize. From creating content to optimizing ad strategies and streamlining operations, businesses are using AI to…
Marketing with Confidence: The Role of Data Analysis
One of the cornerstones of successful marketing relies on the ability to make data-driven decisions. Analyzing data isn’t a suggested extra step—it’s a necessity. Without data, marketing efforts can feel like a shot in the dark, with little insight to guide you in the right direction. There are numerous tools and platforms available to help…
Why Implementing SEO Audits is Critical for Your Website
Search engine optimization is critical in today’s data-driven world. As Google’s algorithms continuously evolve, staying ahead of the competition requires consistent attention to your website’s optimization. A well-designed website demands ongoing maintenance and analysis to ensure your rankings and traffic stay at the top of their game. This is why having an expert conduct regular…
