McKell Michaelson
How to Get Started with Social Media: A Practical Guide for B2B Businesses
As a business owner or manager, you know social media should be part of your strategy, but knowing you should be on social media and actually knowing where to start are two very different things. If you’re not a regular social media user yourself—or if you’re someone who prefers to scroll rather than post—the prospect…
Rethinking SEO: Strategies for AI-Powered Search Engines
SEO (search engine optimization) is the practice of improving your website’s visibility in search engines like Google. For years, businesses have competed for top rankings in the search results pages to drive traffic and generate leads. Strategies like keyword stuffing, backlink building, and paid ads have all been pillars of strong SEO, but with the…
Why Construction Companies Should Invest in Photo & Video Content
We use infrastructure every day without giving much thought to how it comes to life. The roads we drive on, the buildings we work in, the systems that deliver power and water—they all begin as complex, collaborative construction efforts. But for most people, this process remains out of sight and out of mind. Construction is…
What is Audience Research and How Does it Impact Strategy?
As media continues to change, channels and spheres of influence become more fragmented, and the way that people consume content continues to evolve, understanding your audience is more important than ever. Audience research allows a marketing specialist to create strategies that truly resonate with who they want to connect with, leading to more effective engagement…
Why Content Calendars Are Essential for Social Media Success
Social media is a powerful tool for B2B companies looking to expand their reach, build trust, and generate leads. However, without a clear strategy, social media efforts can feel scattered, time-consuming, and ineffective. One of the keys to success? A well-planned content calendar. In this article, we’ll explore common social media challenges, how content calendars…
Drive Targeted Traffic with PPC Advertising
One of the most efficient ways to get your business in front of your intended audience is through PPC (pay-per-click) advertising. PPC advertising is a powerful digital marketing tool that allows businesses to promote their products and services online while only paying when their ad is clicked. With PPC, you can create various types of…
Benefits and Challenges of Using AI in Marketing
Artificial Intelligence (AI) is more than a trending topic—it’s rapidly shaping the way we live and work. Though it might sound futuristic, AI is already here, and it’s being woven into our daily lives in ways we don’t even realize. From creating content to optimizing ad strategies and streamlining operations, businesses are using AI to…
Marketing with Confidence: The Role of Data Analysis
One of the cornerstones of successful marketing relies on the ability to make data-driven decisions. Analyzing data isn’t a suggested extra step—it’s a necessity. Without data, marketing efforts can feel like a shot in the dark, with little insight to guide you in the right direction. There are numerous tools and platforms available to help…
Why Implementing SEO Audits is Critical for Your Website
Search engine optimization is critical in today’s data-driven world. As Google’s algorithms continuously evolve, staying ahead of the competition requires consistent attention to your website’s optimization. A well-designed website demands ongoing maintenance and analysis to ensure your rankings and traffic stay at the top of their game. This is why having an expert conduct regular…
Leveraging Social Media as Part of Your Marketing Strategy
Social media has become an integral part of our daily lives, influencing the way we communicate, consume information, and interact with brands. As a result, a wide range of social networks have emerged, each designed to serve different purposes and audiences. Whether you’re looking to highlight your services or company culture, connect with potential customers,…
5 Ways a Local SEO Campaign Can Help Grow Your Business
Standing out in local search results can make or break a business, especially for those that rely on physical presence. This is where local SEO comes into play—mastering local SEO is essential for connecting with nearby customers, driving more traffic (both in-person and online) to your business, and ultimately boosting revenue. This article will dive…
The Power of Brand Awareness: Proven Strategies for Success
Brand awareness is an increasingly important topic in the digital world. With so many companies vying for attention, it’s a challenge to make your brand stand out amongst the crowd. It’s often thought that brand awareness only applies to B2C (business to consumer) companies, but it is equally important for B2B (business to business). It’s…
